Drunken Monkey
Branding, Media, Digital Marketing & L&D
About the NEED.
Drunken Monkey is smoothie chain with over 60 cafes across India, focused on serving a huge range of smoothies, along with music, games, merchandise and community. As a brand with a unique persona they wanted to be vibrant and different, to showcase their products, their people and culture.
We collaborated with them to help bring together the company’s vision, internally through branding and L&D and externally to their audience, with Design, Media, Digital Marketing, Print and BTL . With the launch of the “Naturally High”campaign, we brought together their vision to their audience of WHO Drunken Monkey is, WHAT they believe in, its people and products.
Impact by the NUMBERS
185%
Social Media Follower growth
40 events
Visibility growth (events)
61 cafes
Increase in stores/cafes
30%
Increase in Footfall
25%
Increase in Online Orders
75 people
Company Growth
The campaign challenged the idea that you needed anything but what’s real, natural and simple to be happy. Naturally High became more than a marketing strategy. It is now their identity. Drunken Monkey is currently our ongoing success stories.
Our SOLUTION.
Putting in place a unique identity of “Funk. With a mission.”
A Unique Brand Identity:
Drunken Monkey wanted their brand to be a reflection of who they are and who they aim to be. We brought
together three main aspects of the brand identity to bring out their vision:
A look and feel that is
vibrant, colourful and expressive but clean and bold. A brand voice that is cheeky and real but never cute
or bland. And bringing their “Monkey” into focus as a mascot. Overall bringing together the feel of a
friendly, healthy, adventurous and chilled out brand.
Managing change from the ground up:
Branding does not work if the change is only at the communication level. We conducted workshops and put in processes that helped internalise the brand’s mission and promise.
Digital media solution.
Today’s consumer is health conscious, seeks meaning and experiences. The Drunken Monkey embodies feeling joy that is wholesome and far-reaching. We suggested capitalising on what the Monkey already had going for itself. We chose the medium of animated media and motion graphics to share their message, along with an audience reach strategy that brought into focus their brand through their products, people and persona.
Other projects with drunken monkey
Merchandise and packaging
